Kellogg's burnt out with Micheal Phelps!

After looking through everyone’s blogs I noticed nobody took the chance to look at the PR crisis that Michael Phelps has created, however A-Rod did get touched upon. So I decided to read an article in the NY Marketing and PR examiner stating that Kellogg’s has dropped all ties with Phelps.
Unless you have been living under a bridge smoking doobies you probably already know by now that Michael Phelps was photographed smoking marijuana out of a bong at a University of South Carolina frat party. This picture was published in Britian’s News of the World newspaper. When the picture hit the web, Phelps was hit by a barrage of PR “pot shots”. Soon after the photo was revealed to the public, Kellogg’s cleared Phelps from their cereal boxes. However, Speedo is still a very proud and stout supporter of Phelps’.
The question is this a good public relations move for Kellogg’s? It certainly is. I think it was an easy decision for Kellogg’s to drop its association with Phelps because Kellogg’s target market has predominantly been children ages 5-18, whose cereal is purchased by their concerned parents. The last thing those consumers want is a figure who validates the use of marijuana on their children’s breakfast table each morning, no matter how many gold medals he won. Phelps has suffered some damage to his image, but only time will tell whether or not he can put this incident behind him (as he did with a drunk driving conviction six years ago). Other sponsors such as Rosetta Stone, IBM and Speedo are willing to look beyond the indiscretion, and focus on the future. These corporations reflect the idea that the people of America have a very short attention span. When 2012 rolls around and Michael Phelps wins another heap of gold medals, everyone will forget all about these matters. The only time it will be mentioned in the future may be at the beginning of the 2012 Olympics right before Phelps wins his first gold medal.
I also think Michael Phelps handled this very well unlike Alex Rodriguez. Phelps addressed the public said it was a mistake and that he will never do it again and that was his statement. A-Roid on the other hand is in the process of dragging his Personal PR staff work for a long time.