Looking around on different sites on the net, I found an interesting story about the famed infomercial product the Snuggie! Apparently, it is selling like hot cakes with over 4 million orders all ready sold throughout our great nation. This makes me wonder how Shamwow is doing. But anyways, I thought for my first blog ever,I would try to figure out how this is selling so well and look at the Snuggie groups PR tactics.
After reading the article from http://www.usatoday.com/life/lifestyle/2009-01-27-snuggie_N.htm and seeing the commercial on the TV a number of times and laughing at the product, I couldn't believe from reading the article that it sold around 4 million. This thing is ridiculous. It's a blanket with sleeves, but for some reason a moron like myself can't come up with a better invention than the snuggie. Putting that aside, lets dive deep into the PR realm of the Snuggie.
How did they sell 4 million already? Its only been on TV for less than three months. Here is how I see it, they say one size fits all, everyone in the family can use it, and on top of all that you get a free reading lamp at an incredible 15 dollar value!
Ok, lets figure this out. Who is always cold and loves to read? Well, in my family it's my 95 year old grandma Betty. Snuggie is targeting old people because they are always cold. Every time I go into any old person's place the thermostat is cranked up, summer or winter.
Not only is the snuggie targeting old people, it is also targeting people who are too lazy to through a blanket on and off of themselves (this includes me). Now, lets go over this snuggie's target audience. Old people, readers, and lazy cold people(I like to call these people couch potatoes in the fridged Midwest).
Another reason I think the Snuggie is doing so well is because the economy. I now blame everything on the economy, just like every one else. I failed my first chemistry test this semester. Guess who's to blame....THE ECONOMY! People buy the Snuggie because there heating bill is so expensive and with the horrible economy the Snuggie saves bundles of money on heating cost.
The Snuggie's commericial is pretty lame, but funny. Everyone looks so happy doing various activities on the commericial. The truth is everyone wants to be warm and happy, especialy around our parts. What other Public Relation tactics do you think the snuggie is using to get people buying it?
Thursday, January 29, 2009
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